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East River Public Relations
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Truckee, Calif. (Feb., 2019) – Truckee’s Mountain Hardware and Sports is planning to open a second Truckee location at the Soaring Ranch planned development located adjacent to the Truckee Tahoe Airport. It joins Raley’s long-anticipated flagship grocery store, anchoring the first major retail development in Truckee in over 25 years and the only one designed as a regional center servicing Truckee and nearby neighborhoods including Northstar, Lahontan, Martis Camp and Schafer’s Mill. Groundbreaking for Soaring Ranch is planned for May/June of 2019 with a grand opening anticipated in spring 2020.

Soaring Ranch is an approved mixed-use project located on Soaring Way near State Route 267 in Truckee. At full build out, Soaring Ranch is planned to include a Raley’s flagship grocery market that will serve as the center’s anchor store, reflecting the brand’s contemporary merchandizing approach and design as well as other retail, office and multi-family housing. The construction loan for Phase 1 of Soaring Ranch is in place and the first phase is expected to be 100 percent leased when construction breaks ground on or around May 1.

“Soaring Ranch will be the perfect second location for Mountain Hardware in Truckee,” said Doug Wright, general manager of Mountain Hardware and Sports. “We couldn’t be more pleased with the accessible location and design of the center.”

The employee-owned Mountain Hardware store will be located immediately next to the new Raley’s grocery market and will include 12,000 square feet of new shop space focused on both hardware and outdoor recreational equipment.

“We are extremely excited to welcome a true Truckee institution to Soaring Ranch in Mountain Hardware and Sports,” said Art Chapman with JMA Ventures, the developer of Soaring Ranch. “Mountain Hardware and Sports along with the new Raley’s grocery market will provide the sort of local and regional convenience that has been long anticipated at this location.”

Raley’s Truckee flagship store is designed to reflect the area’s warm mountain heritage and will include the freshest of grocery products and daily-prepared take-out cuisine. In addition, a mezzanine bar area will serve a wide array of wines and craft brews. Raley’s will feature an inviting décor including locally-commissioned artwork. The new store has been carefully sited to preserve many of the Ponderosa pines that provide a green buffer between the store and highway 267. The Truckee Raley’s will also include an array of roof top solar panels generating on-site renewable energy.

Soaring Ranch is also in the process of developing plans  for desperately needed multi-family housing that will be situated on a major transit corridor, making it possible for future residents to be able to easily access downtown Truckee, Lake Tahoe and area resorts. This will include up to 150 new multi-family residential dwellings with 15 percent of these dwellings to be designated as inclusionary.  The Soaring Ranch housing component will be subject to final review and approval by the Town of Truckee.


About Mountain Hardware

Mountain Hardware and Sports started their business in 1977 with a plan to offer a great hardware store with a unique assortment, fair prices and the best customer service they could deliver. Mountain Hardware became employee owned in 2001 and in 2002 acquired their store in Blairsden. Mountain Hardware offers an assortment of items featuring local, regional and national brand names customers love.


About Raley’s

Raley’s is a privately-owned and family-operated customer experience grocery company headquartered in West Sacramento, Calif. Raley’s stores are the destination for the best fresh products, affordable offerings and personalized service. The company’s commitment to infusing life with health and happiness by changing the way the world eats, one plate at a time, has made it a trusted source for food, nutrition and wellness. Raley’s strives to enhance transparency and education in the food system in order to help customers make more informed, healthy food choices. Raley’s operates 129 stores under five banners: Raley’s, Bel Air Markets, Nob Hill Foods, Food Source, and Market 5-ONE-5. Making healthier offerings accessible to everyone, Raley’s has expanded beyond the store to operate grocery curbside pick-up and delivery in their nearby communities. Visit at


About Soaring Ranch

Located on Soaring Ranch Way near State route 267 in Truckee, Calif., Soaring Ranch is an approved retail project that will feature a mix of business and retail space, multi-family housing and a Raley’s flagship market. For more information, visit  


About JMA Ventures, LLC

JMA is a full-service investment and development firm focusing on real estate and leisure-lifestyle assets. They work on every project scope from concept and entitlement through completion and operation.

Their portfolio includes landmark properties that span hospitality, resort, destination, residential, retail, office and commercial developments. Their success is founded on their team’s keen understanding of the user experience and a deep knowledge of trends, tastes and desires that drive the creation of truly unique places.

As a company and as members of the communities in which they build, they have a firm commitment to sustainability and a responsibility to better the neighborhoods they work in – both environmentally and economically.